The Decision Process, Step 3: “Stakeholder Alignment”
Add Value by Helping Buyers Make a Good Decision
Instruction Type
Included in These Course Bundles

“Stakeholder Alignment” is an expression that means “getting a decision.” More accurately, it means “getting everybody on the same page and comfortable making a decision.” (There’s that word, “comfortable,” again.) This critical skill is the difference between getting a decision and merely being helpful.

Even when a problem's impact absolutely demands a solution, the inability of those with a stake in the problem to align, i.e., reach a decision of any kind, creates a tar pit that consumes many otherwise promising sales. The inability to decide is not due to stupidity or intransigence. It’s always the result of lacking a reliable decision process.

You’ve experienced this yourself. Your firm, or a civic- or social group, has endless meetings “brainstorming” a problem and arguing about the merits of different ways to solve it. Little by little, committee members disengage; some stop showing up. Rather than waste their time, they abandon the decision. (Hmm.  There’s “no decision” again.)

The good news is that this is a fairly simple process that merely requires learning it, practicing it and applying it with humility and discipline. By relieving prospects of their decision frustration, you’ll deliver more value before you get hired than most lawyers deliver doing the work that they’re hired for. I promise that your prospects and clients will thank you.  You’ll never experience the “no decision” black hole again.

The lawyer who delivers and facilitates a reliable decision process has the inside track to getting hired because the buyers will recognize the real value of doing so.

This course is an interactive simulation. You’ll learn by doing as you manage an avatar through a series of “say/do” decisions to progress, choosing from among five responses. For each response, you’ll receive immediate video coaching explaining why that choice was or wasn’t optimal.

This is the third of three core components of the Decision Process, which we encourage you to experience in sequence. Unless your immediate sales opportunity is already at a stage where this is what you must do, before going through this one, you should first master Step 1) How Your Door-Opener Affects the Company You’re Talking With. After that, experience Step 2) The Cost of Doing Nothing, followed by this simulation, Step 3) Stakeholder Alignment.

2 Bonuses:

Practice Mode: After you complete the simulation more than once, you’re probably thinking, “I’ve got that process down.” You may, but just before you go to apply that skill in the real world, it’s a good idea to refresh what you learned. We know you won’t have time to repeat the full simulation, so Practice Mode lets you go through a 5-minute review/refresher of the decisions from the networking simulation without the video instruction or coaching.

Ready Mode: There’s a difference between learning something and having it available on demand in the real world, where there’s no time to think about your response. The only way that happens is with practice and repetition.

If you repeat the simulation and use the Practice Mode frequently, it’s time for Ready Mode, where you prove to yourself that you’ve internalized the skills you learned in the simulation, and that you can count on them in the real world.

Completing Ready Mode within a time limit that doesn’t permit thinking about the answer, and where each incorrect response means starting over (like a game), proves that you’ve internalized the skill and can perform it in the real world without thinking. It means you own that skill.

Learning Category- Sales: Converting Opportunities into Clients (Getting Chosen)

In 30% of selling situations, “No Decision” is the winner. That’s because it's rare for either buyers or sellers to have a reliable decision-making process. The resulting frustration leads to “decision fatigue” that causes buyers to abandon the effort.  By providing and facilitating a reliable decision process, you deliver great value long before you’re hired -- and raise the odds of getting hired.

Lawyers have managed to get found for a long time (though haphazardly), but few have a reliable process to help those who find them make smart, well-informed, self-interested decisions, quickly and confidently. The “Getting Chosen” courses teach you how to focus on facilitating a decision reliably in a way that clients prefer, thereby earning trust and preserving access.