Lawyers spend the bulk of their marketing time hosting or attending receptions and other business events such as conferences and trade shows, where they hope to network and make contacts that will lead to getting business. Most, however, come home tired, empty-handed and discouraged. Worse, they feel guilty for having wasted yet another evening away from their families for nothing.
In RainmakerVT’s virtual world, you’ll learn to maximize your return on networking events by managing an avatar through a series of decisions at a simulated networking event, receiving context-sensitive coaching at each decision point. You’ll progress from standing alone, paralyzed with fear and doubt, through a confident “Hello” and, ultimately, to having found someone with a problem that would require them to hire someone like you, and they’ve agreed to a call or meeting with you in the next few days to discuss it.
Practice Mode: After you complete the simulation more than once, you’re probably thinking, “I’ve got that process down.” You may, but just before you go to apply that skill at a real-world networking event, it’s a good idea to refresh what you learned. We know you won’t have time to repeat the full simulation, so Practice Mode lets you go through a 5-minute review/refresher of the decisions from the networking simulation without the video instruction or coaching.
Ready Mode: There’s a difference between learning something and having it available on demand in the real world, where there’s no time to think about your response. The only way that happens is with practice and repetition.
If you repeat the simulation and use the Practice Mode frequently, it’s time for Ready Mode, where you prove to yourself that you’ve internalized the skills you learned in the simulation, and that you can count on them in the real world.
Completing Ready Mode within a time limit that doesn’t permit thinking about the answer, and where each incorrect response means starting over (like a game), proves that you’ve internalized the skill and can perform it in the real world without thinking. It means you own that skill.
For what do you want to be known? The process of identifying the source of real opportunity for you, and attracting the attention of the right kind of clients for the right reasons. It’s not who you know, but who knows you -- more importantly, what they know you for. The good news is that it’s completely within your control.