Lunch with the Coach

...it teaches lawyers how to reinvent themselves. Many lawyers, in areas like Real Estate, IP, Insurance Litigation, and Employment Law, have seen their areas of expertise either dry up, or just become far less profitable. When that happened to me (my book of business went from $400,000 to $220,000, without losing a client), it was this program that helped me reposition myself in the marketplace.

I love the process because the change was a rapid one. I didn’t have to transform from a Patent lawyer to a Bankruptcy lawyer. I merely learned a strategy for differentiating myself in a way where I was quickly perceived as an expert on a new technology – one that was obviously going to create tons of new IP work. In less than a year, my practice is not only back; it’s grown by 50%! My book is approaching $600,000 and the sky’s the limit from here.”

-Stacey H.
IP Lawyer, Tacoma, WA

"Before learning this system, I was your basic litigator terrified with the prospect of 'getting out there' in order to bring in new business. Who knew I could market myself in a way that clients would pursue me, and not the other way around? Thanks to you, I'm now considered one of the top litigators in my field...and in my city."

-Michael Z.
Litigator, Riverside, CA

"I'm a talented lawyer, not some cheesy salesperson. I knew clients would discover that if they only knew who I was. I tried everything - from ads to social media to attorney listings to website SEO. All that did was burn a $20K hole in my pocket. Once I was exposed to the "Getting Found" section on RainmakerVT, however, the 'light bulb' finally went on. A few adjustments to my positioning in the market and...BANG, my phones are ringing off the hook. Thanks, guys."

-Corrine J.
Short Sale/Foreclosure Lawyer, Lake Charies, Louisiana

“Mike and Craig’s process showed me how easy it is to “get found” by clients outside my geographic footprint (Dallas). Using one of their techniques, I “re-purposed” a Securitization panel I moderated, in a way that motivated the panelists to forward the reprint to their clients and contacts. Soon after, I was hired to arbitrate a Securitization case in San Francisco.

I asked counsel how they discovered me and why they chose to pay for travel expenses, when they could have hired someone locally. She told me that one of my panelists had forwarded the reprint to her. Upon reviewing it, the attorneys all agreed that it was worth the additional expense because “I knew the (Securitization) language already; and didn’t have to be brought up to speed.” But for the process of the RainmakerVT guys, these clients would have never even heard of me, much less chosen me over a bevy of acclaimed lawyers right in their backyard.”

-Leonard E.
Lawyer/Arbitrator, Dallas, TX

"The RainmakerVT 'Door Opener' lesson was an eye-opener. How come no one ever made me aware of this concept before? Soon after incorporating it into my PR and marketing materials, things started to change. I'd been struggling to make a name for myself in my city. Now I'm getting inquiries from prospects in other states! Can someone please pinch me?”

-Francisco G.
Solo Practitioner, Lowell, Massachusetts